After 40 weeks of preparation, anticipation and many hours of labor we are thrilled to announce the arrival of B.Y.O.G.!

The idea for B.Y.O.G. was born after realizing the need for a labor and delivery gown for hip mamas who don’t want to abandon their personal style or modesty in the delivery room.

We wanted to offer an alternative to the drab, used hospital gown and provide new moms with a stylish yet functional option.  We are committed to helping mamas feel beautiful and look amazing, especially in all of those photos with your newborn.

We strive to deliver a product that is unique, comfortable and always reflective of the hottest new trends.  We are constantly searching for and refreshing our fun prints while at the same time keeping the highest quality standards.  Our gowns are always manufactured in the U.S.A.

We hope you’ll love wearing your B.Y.O.G. and that you will tell more hip mamas about it.  Thank you for visiting and please check back soon for the arrival of new products currently in development.

Andrea Santini, Creative Director